Irish people who love McDonnells Curry Sauce, really frickin' LOVE IT. It’s been feeding our souls for over 3 decades and has achieved cult status amongst its followers. For this campaign, the difficult fourth album, we lifted the lid on the underground practices of the McDONNELLS CURRY CULT.

Creative Director: Kris Clarkin
Art Directors: Katie Kidd / Bex McNally / Cian O’Connell
Copywriter: Georgia Murphy
Production Partner: Pull the Trigger
Director: Chris Cottam
Post: Windmill Lane
Music: John Walsh
Sound Design: Mutiny