The truth is often stranger than fiction. That's the premise of this anti-fraud campaign for Insurance Confidential.
Each commercial is inspired by a true insurance fraud story that shows how everyday people are making false claims. Most importantly, it explains how these claims are responsible for driving everyone's premium's up.
The campaign resulted in a 500% increase in the number of insurance fraud reports.
Art Director: Laurence O'Byrne
Copywriter: Kris Clarkin
Director: Julian Frost (Passion Pictures)