Digicel 'Bring the Beat'

The 'Bring the Beat' campaign for Digicel was created to connect the people of Caribbean ahead of the Rio 2016 Olympics.

The World’s fastest man (and all round nice guy), Usain Bolt, stars alongside Caribbean music legend, Machel Montano.

We worked with Machel to release the Bring the Beat single, which we then gave over to the fans to remix and share using the Digicel Remixer app that we built specifically for the campaign.

We launched in over 40 territories across the Caribbean, Central America and the South Pacific. Media includes; TV, outdoor, print, web videos, an app and digital display. Check out the case study below to get a a sense of what was involved and visit bringthebeat2016.com to remix your own version of the single and to see more of the campaign.

Case Study



Creative Director: Rory Hamilton
Art Director: Laurence O'Byrne
Copywriter: Kris Clarkin
Head of Digital: Shane Casey
Director: Hadi
Production: Butter